New Guest Hair Services in Superior, WI

Welcome to Ash + Olive Hair Studio. We are a luxury, Green Circle Certified salon at 1225 Tower Ave in Superior, Wisconsin, serving guests from Duluth, Hermantown, Proctor, and across the Twin Ports.

Every New Guest service includes extra time with your stylist for a thorough consultation, a plan for your future appointments, and styling product recommendations for your new look. Prices below are starting points and vary by stylist level.

Who should book a New Guest service? Book from this page if it is your first visit to Ash + Olive, if you are new to hair color, or if it has been more than 12 months since one of our stylists colored your hair.

New Guest Hair Color

From soft, lived in dimension to bright blonde and gray coverage, each color service is customized to your hair, your routine, and how often you want to be in the chair.

Color Bar Experience

Complimentary consultation

Not sure which color path is right for you? Start here. Sit down with your stylist, talk through your goals and hair history, and leave with a clear plan and a recommended service.

Time Traveler: Gray Coverage + Root Retouch

From $70

Quick, polished gray coverage at the root. As a New Guest you will also receive your choice of a deep conditioning treatment or an express shine treatment.

Singular Signature Color

From $135

An all over, single tone color applied from roots through ends. Ideal for uniform coverage, refreshed depth, or gray blending with a natural, glossy finish and long lasting tone.

Minimalist: Low Maintenance Partial Highlights

From $160

Customized partial foil placement for guests who want low maintenance color and a beautiful grow out, or brightness focused around the hairline as a money piece. Includes foil application, blurred root, gloss, and our Signature Ash + Olive Curl Out or Blow Out.

Recommended 3 to 4 times a year

Radiant: Full Foil Highlights

From $180

Customized full foil for medium to high impact color that still grows out softly. Great for bold dimension around the face, brightness through the crown, or a color blocked section. Includes foil application, gloss, and our Signature Ash + Olive Curl Out or Blow Out.

About 3.5 hour appointment · Recommended every 6 to 9 weeks

Signature Glow: Dimensional Blonde

From $200

Our go to service for the perfect blonde. Made for medium maintenance blondes, or brunettes who want to feel lighter while staying brunette. Includes customized foil, blended color, gloss, a dusting of the ends, and our Signature Curl Out or Blow Out.

3 to 4.5 hour appointment

Signature Depth: Lowlights + Reverse Balayage

From $215

For hair that feels too solid or too light. Lowlights or reverse balayage placement bring dimension and richness back into your color. This is not a lightening service. Includes customized lowlight foil, blended color, gloss, a dusting of the ends, and our Signature Curl Out or Blow Out.

2.5 to 4 hour appointment

Free Spirit: Color Correction, Vivids + Big Changes

From $297

Our most transformative color service. Heavy foiling throughout for going from dark to light, the first session of a color correction, block coloring, platinum, double process, or vivid and fashion color. Major changes may take more than one visit, and your stylist will map out the plan with you.

Book New Guest Color

New Guest Haircuts

Every New Guest cut includes extra consultation time to talk through your lifestyle, styling routine, and products so your cut works for you at home.

Signature Haircut

From $50

Includes a consultation, signature cut, wash, scalp massage, and light style. If you wear your hair naturally textured most days, book the Dry Curly Cut instead.

Dry Curly Cut

From $70

A cut shaped on dry, naturally textured hair so we can see how each curl falls. We build the cut around your curl pattern, lifestyle, and styling routine.

Clipper Cut

From $38

A clean, tailored clipper cut with time to talk through your preferred shape and upkeep.

Book a New Guest Haircut

Hair Extensions in Superior + Duluth

Ash + Olive is the Northland's extension specialist. Every extension journey begins with a Discovery consultation so we can match your hair, goals, and budget to the right method, color, and length.

Extension Discovery

From $50

Want more length, more volume, or both? Your stylist will assess your hair and recommend the right method for you, including our Signature hand tied sew in wefts and Express tape in wefts, and talk through color matching, maintenance, and investment.

Keratin Discovery

From $50

A consultation for keratin bond extensions, a great option for fine hair, targeted volume, or adding pieces exactly where you want them.

Topper + Closure Discovery

From $50

A private consultation for guests experiencing thinning or hair loss at the part or crown. We will talk through toppers and closures that blend naturally with your own hair.

Book an Extension Consultation

Treatments, Styling + Beauty Services

These services are open to new and returning guests alike.

Brazilian Blowout SmoothingFrom $200
CPR Malibu Detox TreatmentFrom $85
Renewal Scalp RitualFrom $79
Split End Corrector TreatmentFrom $50
Conditioning TreatmentFrom $45
Shine TreatmentFrom $35
Formal StyleFrom $60
Makeup ApplicationFrom $65
Brow ShapingFrom $17
Brow TintFrom $25
Gel Polish ManicureFrom $45
Builder Gel NailsFrom $55
Gel X Nail ExtensionsFrom $60
Body WaxingFrom $12
Book Online

New Guest FAQ

Why do New Guest services cost more than returning services?

New Guest appointments include about 30 extra minutes with your stylist for a full consultation, a custom plan for future visits, and product recommendations for your new look. That time is what helps us get your results right from the very first visit.

Do I count as a new guest if I have been here before?

Yes, if it has been more than 12 months since one of our stylists colored your hair, please book a New Guest service so we have time to catch up on your hair history.

Why are prices listed as a starting point?

Pricing varies by stylist level, hair length, density, and how much product your service needs. Your stylist will confirm your investment during your consultation.

I am not sure which service to book. What should I do?

Book a Color Bar Experience for color or an Extension Discovery for extensions. Both are designed to help you choose the right service before you commit.

Where is Ash + Olive located?

We are at 1225 Tower Ave, Suite 200, in Superior, WI, an easy drive from Duluth and the rest of the Twin Ports. Our building locks at 6pm on weekdays and is closed on weekends, so for evening or weekend appointments, text the salon when you arrive and we will let you in.

We cannot wait to meet you.

Book Your First Visit

Prices are starting points and vary by stylist level. Online booking is available 24/7.